Popularity of cricket

The Cricket World Cup is one of the most viewed sporting events in the world, being televised in over 200 countries to over 2.2 billion television viewers. Television rights, mainly for the 2011 and 2015 World Cup, were sold for over US$1.1 billion, and sponsorship rights were sold for a further US$500 million. The 2003 Cricket World Cup matches were attended by 626,845 people, while the 2007 Cricket World Cup sold and distributed more than 570,000 tickets and recorded the highest ticketing revenue for a Cricket World Cup. The recent World Cups have transformed into larger media events than the previous ones, where One-Day International Cricket was still in its developing stages.


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