Search This Blog

Sunday, April 19, 2015


Television viewership figures for the group stages of the AFC Asian Cup Australia 2015 in China, Japan and Korea Republic have hit record numbers while the number of people attending the games has reached 395,892.

In addition statistics show the tournament is having the same huge impact on Social Media.

In China, audiences grew as the national team advanced through the group stage with three consecutive wins.

For their first match SAUDI ARABIA v CHINA the average viewership (the number of people watching the match at any given time) for the live broadcast on CCTV-5 was 11.16 m and the reach (the number of people who watched the match for any time at all) was 39.19 m.

For the next match, CHINA v UZBEKISTAN the average viewership for the live broadcast on CCTV-5 was 13.54 m. The peak viewing was 23.70 m. The reach was 44.02 m.

The cumulative average viewership in China for China matches at Australia 2015 (27.5 million, including CCTV-5 and the regional broadcasters) was already higher, after two matches, than the cumulative average viewership in China for all the China matches at Qatar 2011 (23.8 million).

For their third match, CHINA v DPRK, the average viewership for the live broadcast on CCTV-5 was 16.17 m, which represented a 19% increase over the viewership for CHINA v UZBEKISTAN. The peak viewing was 30 million. The reach was 52.4 m. The game, which was broadcast from 17:00-18:45 in China, scored the highest TV audience for the pre prime-time timeslot since January 2013 when tennis star Li Na played the final of the Australian Open.

“Such high TV audiences for a football game are rare in China, and usually happen only during prime-time. It has been many years – actually more than a decade – since the National Team has attracted such attention on TV,” said Pierre Justo, Director of CSM Media Research Sports & Media Dpt, who compiled the data.

“The good thing now is that China won’t probably have to wait long to see even higher ratings on Thursday when China will challenge Australia in the hope of reaching the semi-final of the AFC Asian Cup,’’ Justo added.

Total average viewership in the homeland of reigning champions Japan approached 50 million for the three matches on leading national broadcaster TV Asahi. Japan’s first match, JAPAN v PALESTINE achieved an average viewership of 16.0%, which equates to approximately 16 million people.  Japan’s second match, IRAQ v JAPAN achieved an average viewership of 14.8%, which equates to approximately 15 million people.  Japan’s third match, JAPAN v JORDAN achieved an average viewership of 15.5%, which equates to approximately 15.5 million people.

Audiences also grew in the Korea Republic as their national team progressed through the group stage. Their third match AUSTRALIA v KOREA REPUBLIC achieved an average viewership  of 4.57m on national broadcaster MBC, representing 10% of the population. The reach was 11.4 m or 23.4% of the population. The average viewership was 2.5 times more than the team’s first match KOREA REPUBLIC v OMAN (1.8 m) and three times more than the team’s second match KUWAIT v KOREA REPUBLIC (1.3 m).

Viewership for the Democratic People’s Republic of Korea (DPRK) matches in neighboring Korea Republic has also been high, with 658,000 people watching their opening match UZBEKISTAN v DPRK.

No comments:

Post a Comment

Blog Archive