Top 10 Olympics-Related TV Programs on August 10th Program Start End Channel TVR 000s RCH RCH 000s Share
1
2008 Beijing Olympics Weightlifting Men's 56 kg, Final
19:44 21:03 CCTV1 8.4% 52,595 20.8% 129,571 23.6%
2
2008 Beijing Olympics Basketball Men's Preliminary (China vs. USA)
21:58 00:04 CCTV2 6.0% 37,479 14.3% 88,907 29.0%
3
2008 Beijing Olympics Swimming Preliminary
21:33 22:09 CCTV1 5.9% 36,608 14.3% 88,799 18.1%
4
2008 Beijing Olympics Diving Double 3m Springboard Women's Final
14:26 15:47 CCTV1 5.4% 33,525 11.8% 73,380 31.6%
5
2008 Beijing Olympics Football Men's Preliminary (Belgium vs. China)
19:37 21:41 CCTV Olympics
3.5% 21,763 14.4% 89,390 9.8%
6
2008 Beijing Olympics Gymnastics Women's Qualification
09:40 11:41 CCTV Olympics
3.5% 21,688 10.4% 65,002 20.5%
7
2008 Beijing Olympics Shooting 10m Air Pistol
11:42 12:54 CCTV Olympics
3.4% 21,390 10.4% 64,545 17.6%
News Release page 3 of 3
8
2008 Beijing Olympics Rowing
15:54 16:37 CCTV1 3.0% 18,555 7.4% 46,365 18.9%
9
2008 Beijing Olympics Swimming
09:59 11:50 CCTV1 3.0% 18,533 11.4% 70,803 16.9%
10
2008 Beijing Olympics Beach Volleyball Women's Preliminary (China vs. Greece)
21:47 22:30 CCTV Olympics
2.9% 17,935 9.1% 56,950 9.9%
Source: AGB Nielsen Media Research (peoplemeters)
http://www.agbnielsen.com/Uploads/PressRelease_11Aug08_ranking.pdf
Sunday, April 19, 2015
TV VIEWERSHIP AND ATTENDANCE FIGURES SOAR FOR AFC ASIAN CUP WITH 1.82 BILLION FOLLOWING ON TWITTER china
Television viewership figures for the group stages of the AFC Asian Cup Australia 2015 in China, Japan and Korea Republic have hit record numbers while the number of people attending the games has reached 395,892.
In addition statistics show the tournament is having the same huge impact on Social Media.
In China, audiences grew as the national team advanced through the group stage with three consecutive wins.
For their first match SAUDI ARABIA v CHINA the average viewership (the number of people watching the match at any given time) for the live broadcast on CCTV-5 was 11.16 m and the reach (the number of people who watched the match for any time at all) was 39.19 m.
For the next match, CHINA v UZBEKISTAN the average viewership for the live broadcast on CCTV-5 was 13.54 m. The peak viewing was 23.70 m. The reach was 44.02 m.
The cumulative average viewership in China for China matches at Australia 2015 (27.5 million, including CCTV-5 and the regional broadcasters) was already higher, after two matches, than the cumulative average viewership in China for all the China matches at Qatar 2011 (23.8 million).
For their third match, CHINA v DPRK, the average viewership for the live broadcast on CCTV-5 was 16.17 m, which represented a 19% increase over the viewership for CHINA v UZBEKISTAN. The peak viewing was 30 million. The reach was 52.4 m. The game, which was broadcast from 17:00-18:45 in China, scored the highest TV audience for the pre prime-time timeslot since January 2013 when tennis star Li Na played the final of the Australian Open.
“Such high TV audiences for a football game are rare in China, and usually happen only during prime-time. It has been many years – actually more than a decade – since the National Team has attracted such attention on TV,” said Pierre Justo, Director of CSM Media Research Sports & Media Dpt, who compiled the data.
“The good thing now is that China won’t probably have to wait long to see even higher ratings on Thursday when China will challenge Australia in the hope of reaching the semi-final of the AFC Asian Cup,’’ Justo added.
Total average viewership in the homeland of reigning champions Japan approached 50 million for the three matches on leading national broadcaster TV Asahi. Japan’s first match, JAPAN v PALESTINE achieved an average viewership of 16.0%, which equates to approximately 16 million people. Japan’s second match, IRAQ v JAPAN achieved an average viewership of 14.8%, which equates to approximately 15 million people. Japan’s third match, JAPAN v JORDAN achieved an average viewership of 15.5%, which equates to approximately 15.5 million people.
Audiences also grew in the Korea Republic as their national team progressed through the group stage. Their third match AUSTRALIA v KOREA REPUBLIC achieved an average viewership of 4.57m on national broadcaster MBC, representing 10% of the population. The reach was 11.4 m or 23.4% of the population. The average viewership was 2.5 times more than the team’s first match KOREA REPUBLIC v OMAN (1.8 m) and three times more than the team’s second match KUWAIT v KOREA REPUBLIC (1.3 m).
Viewership for the Democratic People’s Republic of Korea (DPRK) matches in neighboring Korea Republic has also been high, with 658,000 people watching their opening match UZBEKISTAN v DPRK.
http://jwff.com.au/2015/01/22/tv-viewership-attendance-figures-soar-afc-asian-cup-1-82-billion-following-twitter/
In addition statistics show the tournament is having the same huge impact on Social Media.
In China, audiences grew as the national team advanced through the group stage with three consecutive wins.
For their first match SAUDI ARABIA v CHINA the average viewership (the number of people watching the match at any given time) for the live broadcast on CCTV-5 was 11.16 m and the reach (the number of people who watched the match for any time at all) was 39.19 m.
For the next match, CHINA v UZBEKISTAN the average viewership for the live broadcast on CCTV-5 was 13.54 m. The peak viewing was 23.70 m. The reach was 44.02 m.
The cumulative average viewership in China for China matches at Australia 2015 (27.5 million, including CCTV-5 and the regional broadcasters) was already higher, after two matches, than the cumulative average viewership in China for all the China matches at Qatar 2011 (23.8 million).
For their third match, CHINA v DPRK, the average viewership for the live broadcast on CCTV-5 was 16.17 m, which represented a 19% increase over the viewership for CHINA v UZBEKISTAN. The peak viewing was 30 million. The reach was 52.4 m. The game, which was broadcast from 17:00-18:45 in China, scored the highest TV audience for the pre prime-time timeslot since January 2013 when tennis star Li Na played the final of the Australian Open.
“Such high TV audiences for a football game are rare in China, and usually happen only during prime-time. It has been many years – actually more than a decade – since the National Team has attracted such attention on TV,” said Pierre Justo, Director of CSM Media Research Sports & Media Dpt, who compiled the data.
“The good thing now is that China won’t probably have to wait long to see even higher ratings on Thursday when China will challenge Australia in the hope of reaching the semi-final of the AFC Asian Cup,’’ Justo added.
Total average viewership in the homeland of reigning champions Japan approached 50 million for the three matches on leading national broadcaster TV Asahi. Japan’s first match, JAPAN v PALESTINE achieved an average viewership of 16.0%, which equates to approximately 16 million people. Japan’s second match, IRAQ v JAPAN achieved an average viewership of 14.8%, which equates to approximately 15 million people. Japan’s third match, JAPAN v JORDAN achieved an average viewership of 15.5%, which equates to approximately 15.5 million people.
Audiences also grew in the Korea Republic as their national team progressed through the group stage. Their third match AUSTRALIA v KOREA REPUBLIC achieved an average viewership of 4.57m on national broadcaster MBC, representing 10% of the population. The reach was 11.4 m or 23.4% of the population. The average viewership was 2.5 times more than the team’s first match KOREA REPUBLIC v OMAN (1.8 m) and three times more than the team’s second match KUWAIT v KOREA REPUBLIC (1.3 m).
Viewership for the Democratic People’s Republic of Korea (DPRK) matches in neighboring Korea Republic has also been high, with 658,000 people watching their opening match UZBEKISTAN v DPRK.
http://jwff.com.au/2015/01/22/tv-viewership-attendance-figures-soar-afc-asian-cup-1-82-billion-following-twitter/
Saturday, April 18, 2015
football is the most popular sport in china
ACL final attracts record TV viewers
BEIJING, Nov. 13 (Xinhua) -- Guangzhou Evergrande's historic AFC Champions League victory at the weekend attracted the largest TV audience for a sporting event in China this year, with an average audience totalling over 30 million watching as Marcello Lippi's side edged out FC Seoul.
With a crowd of 55,847 inside Tianhe Stadium as Guangzhou shared a 1-1 draw to claim the title on away goals following a 3-3 draw on aggregate, the second leg drew an average audience of 23.68 million viewers on CCTV-5.
And with several other channels in China also showing the game live, the match attracted the highest average audience in China since the 2004 AFC Asian Cup final at over 30 million viewers.
In total, the 2013 AFC Champions League has achieved a combined average rating of 280 million, with a combined reach of 1.37 billion.
"The final of the AFC Champions League is the pinnacle of club football in Asia and these record TV audience figures highlight the popularity of the competition and the desire for fans to watch in ever increasing numbers," said Dato' Alex Soosay, General Secretary of the Asian Football Confederation.
"This year's AFC Champions League, which culminated in Guangzhou's victory at the weekend, has been a huge success both on and off the field and has highlighted the impressive growth of the competition.
"With the draw for the 2014 AFC Champions League set to take place at the start of December, planning is already underway to ensure the competition continues to flourish next year and in the seasons beyond."
With the game also reaching a total audience of 68.19 million on CCTV-5, the total reach for the second leg of the final across all channels was nearly 120 million.
Guangdong Satellite, meanwhile, generated an average reach of 2.11 million, with a total reach of 36 million; while Guangdong Sports drew an average audience of 3.03 million with a total reach of close to 10 million.
"If we set aside the FIFA World Cup and football matches at the Olympics, the second leg of the AFC Champions League final attracted the highest football audience on TV in China for nearly a decade on CCTV-5 alone," said CSM Media Research KantarSport Managing Director Pierre Justo.
"And again excluding the recent coverage of the Olympic Games in 2008 and 2012 and the 2010 FIFA World Cup which was in some cases aired at prime time in China, this year's AFC Champions League final has clearly become one of the top sporting events on TV in China in last decade and is clearly a benchmark for the future.
"The figures for Guangdong Satellite are impressive as it is very rare for this particular channel to air a sporting event, while the total reach achieved by Guangdong Sports is two times higher than its previous best football audience of the year.
"The second leg of the final also attracted massive numbers of viewers on local channels in Beijing, Tianjin, Shenzhen and Shanghai."
Nick Mould, President, East Asia, World Sport Group, hailed the viewing figures as a further sign of the growing commercial opportunities associated with the AFC Champions League.
"Record TV viewing figures and a total attendance figure totalling over 110,000 across both legs of the final represents significant value for our commercial partners," said Mould.
"Football in Asia has witnessed consistent growth in recent years, and with this year's AFC Champions League culminating in such a spectacular fashion following thrilling exhibitions of Asian football in both Seoul and Guangzhou, commercial opportunities associated with the competition will continue to grow."
http://news.xinhuanet.com/english/sports/2013-11/13/c_132885598.htm
BEIJING, Nov. 13 (Xinhua) -- Guangzhou Evergrande's historic AFC Champions League victory at the weekend attracted the largest TV audience for a sporting event in China this year, with an average audience totalling over 30 million watching as Marcello Lippi's side edged out FC Seoul.
With a crowd of 55,847 inside Tianhe Stadium as Guangzhou shared a 1-1 draw to claim the title on away goals following a 3-3 draw on aggregate, the second leg drew an average audience of 23.68 million viewers on CCTV-5.
And with several other channels in China also showing the game live, the match attracted the highest average audience in China since the 2004 AFC Asian Cup final at over 30 million viewers.
In total, the 2013 AFC Champions League has achieved a combined average rating of 280 million, with a combined reach of 1.37 billion.
"The final of the AFC Champions League is the pinnacle of club football in Asia and these record TV audience figures highlight the popularity of the competition and the desire for fans to watch in ever increasing numbers," said Dato' Alex Soosay, General Secretary of the Asian Football Confederation.
"This year's AFC Champions League, which culminated in Guangzhou's victory at the weekend, has been a huge success both on and off the field and has highlighted the impressive growth of the competition.
"With the draw for the 2014 AFC Champions League set to take place at the start of December, planning is already underway to ensure the competition continues to flourish next year and in the seasons beyond."
With the game also reaching a total audience of 68.19 million on CCTV-5, the total reach for the second leg of the final across all channels was nearly 120 million.
Guangdong Satellite, meanwhile, generated an average reach of 2.11 million, with a total reach of 36 million; while Guangdong Sports drew an average audience of 3.03 million with a total reach of close to 10 million.
"If we set aside the FIFA World Cup and football matches at the Olympics, the second leg of the AFC Champions League final attracted the highest football audience on TV in China for nearly a decade on CCTV-5 alone," said CSM Media Research KantarSport Managing Director Pierre Justo.
"And again excluding the recent coverage of the Olympic Games in 2008 and 2012 and the 2010 FIFA World Cup which was in some cases aired at prime time in China, this year's AFC Champions League final has clearly become one of the top sporting events on TV in China in last decade and is clearly a benchmark for the future.
"The figures for Guangdong Satellite are impressive as it is very rare for this particular channel to air a sporting event, while the total reach achieved by Guangdong Sports is two times higher than its previous best football audience of the year.
"The second leg of the final also attracted massive numbers of viewers on local channels in Beijing, Tianjin, Shenzhen and Shanghai."
Nick Mould, President, East Asia, World Sport Group, hailed the viewing figures as a further sign of the growing commercial opportunities associated with the AFC Champions League.
"Record TV viewing figures and a total attendance figure totalling over 110,000 across both legs of the final represents significant value for our commercial partners," said Mould.
"Football in Asia has witnessed consistent growth in recent years, and with this year's AFC Champions League culminating in such a spectacular fashion following thrilling exhibitions of Asian football in both Seoul and Guangzhou, commercial opportunities associated with the competition will continue to grow."
http://news.xinhuanet.com/english/sports/2013-11/13/c_132885598.htm
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